lululemon
lululemon is a global performance apparel company for yoga, running, training, and other athletic pursuits.
As Senior Brand Marketing Manager, I collaborated with key cross-functional partners to develop the localised marketing plan and deliver best-in-class channel experiences.
I facilitated campaign execution across multiple channels and played a pivotal role in bringing the New York flagship event to life.
Integrated Marketing Campaign
Through media, ecommerce, retail merchandising, partnerships, email, and social channels, we demonstrated how our product supports our guests' journey to wellbeing through movement and connection.
Key Message: Together we grow. To amplify the benefits of movement, just add people—and gear that keeps going.
World Mental Health Day Activations
Over 500 stores across North America hosted play-inspired activities on World Mental Health Day, including a flagship event in New York's 5th Ave store.
Key Message: Moving with others is proven to boost well-being. This World Mental Health Day, we invite you to come out and play.