Key Skills

  • Brand strategy & development

  • Leadership & team coaching

  • Creative, yet analytical thinking

  • Customer experience

  • Performance marketing

  • Omni-channel acquisition & retention strategies

  • Campaign creation

  • Stakeholder engagement & agency management

  • PR, affiliate marketing & brand partnerships

  • Financial forecasting & reporting

Applications

  • Shopify Plus

  • Wordpress

  • GA4

  • Google Ads

  • Facebook Ads

  • Adobe Premier Pro

  • Klaviyo

  • Active Campaign

  • Smartsheet

  • Asana

Qualifications

  • Lighthouse Leadership Program 2016
    Four two-day workshops: Self Navigation, Building Business Acumen, Communicating with Impact, Coaching Conversations.

  • Bachelor's Degree 2012
    Business Management in Events and Leisure (Major in Marketing) from the University of Technology Sydney.

  • Higher School Certificate 2008
    UAI: 95.2 Premier’s Award for achieving grades within the highest band in all subjects.

Professional Experience

Snr Brand Marketing Manager, North America
May 2024 to Present (Vancouver, CA)

lululemon

lululemon is a global performance apparel company for yoga, running, training, and other athletic pursuits.

lululemon.com

Responsibilities

  • Build localised marketing plans to deploy global and regional initiatives across the North American market, including merchandising, ecommerce, retail, digital marketing, community, social and PR channels.

  • Manage and coordinate the integrated, cross-functional go-to-market process for global brand initiatives to bring brand and product stories to life from brief to concept development to final execution.

  • Work with key cross-functional partners to deliver best in class channel experiences.

  • Manage stakeholders and keep leadership enrolled to marketing plans.

  • Manage project budget.

Key Achievements

  • Led the rollout of a global product campaign across the North American market, collaborating with cross-functional teams to execute across various channels, successfully driving traffic and product sales.

  • Facilitated the 2024 World Mental Health Day activations from a brand perspective across over 500 stores in North America, including a flagship event at the New York 5th Ave store. These events engaged over 35,000 guests fostering community connections and enhancing lululemon’s association with wellbeing.

Professional Experience

Snr Manager, Brand & Communications
Apr 2023 to May 2024 (Vancouver, CA)

Fresh Prep

Fresh Prep is Canada’s most sustainable meal kit delivery service. Headquartered in Vancouver, the company has over 550 employees across Canada.

freshprep.ca

Responsibilities

  • Develop a channel mix strategy to increase brand awareness, encompassing traditional media and online channels.

  • Execute out-of-home advertising and radio media buys.

  • Improve customer engagement through an insight-led content strategy.

  • Cultivate brand partnerships including restaurant collaborations.

  • Oversee campaign development from strategy, concepting through to execution.

  • Manage the brand budget effectively.

  • Manage public relations and work closely with the Business Development team to enhance brand visibility and engagement through events.

Key Achievements

  • Full-funnel integrated marketing campaign resulting in an increase in new users and engaged sessions, and considerable new signups.

  • Established brand guidelines, collaborating with an agency partner to research, develop, and define brand proposition and tone of voice.

  • Created a brand dashboard to monitor and measure key brand KPIs more effectively.

Professional Experience

Head of Marketing & Brand
Aug 2022 to Dec 2022

Head of Marketing & Ecommerce
Mar 2019 to Aug 2022

Marketing Manager
Aug 2018 to Mar 2019

CULTIVER

International lifestyle brand specialising in premium bedding and homewares. Omni-channel presence across three markets; Australia, North America and UK.

cultiver.com
@cultiver_goods

Responsibilities

  • Senior leadership position reporting to the CEO, leading the Marketing and Ecommerce teams to grow the brand in three markets; Australia, North America, and UK.

  • Devise omni-channel marketing strategy, including ecommerce, retail and B2B.

  • Lead the marketing team to implement successful customer acquisition and retention initiatives across various channels including ecommerce, digital, social media, PR, traditional media, email and affiliate marketing.

  • Strategic website optimisation initiatives to improve conversion rate and website performance.

Key Achievements

  • Launched the brand in the UK.

  • Brand refresh, including research project and updated design.

  • Website redesign.

New York Assignment
Head of Marketing & Brand
Apr 20122 to Nov 2022

CULTIVER

I was offered a 7 month contract which involved relocating to New York.

Responsibilities

  • Connect and build relationships with existing and prospective business partners.

  • Create local content relevant to the USA market.

Key Achievements

  • Closed three major USA partnerships.

  • Executed brand event resulting in social and media coverage.

Brand Manager
Oct 2015 to Aug 2018

Assistant Brand Manager
May 2015 to Oct 2015

Sapphire Group

Manufacturer of high quality fragrant products from home to personal use. Portfolio includes two leading brands in the home fragrance category; Glasshouse Fragrances and Circa Home.

glasshousefragrances.com
circa.com.au

Responsibilities

  • Develop the brand strategy, product innovation calendar and yearly marketing activity plans.

  • Create and execute data-led marketing campaigns on time, within budget and in line with overarching brand strategy using a variety of mediums.

  • Create and manage content, including copywriting and overseeing video and imagery production.

  • Develop and implement channel specific promotional plans in conjunction with retailers to drive sales.

  • Brand awareness initiatives including implementing a brand ambassador program involving events and partner promotions.

Key Achievements

  • 2016 Award for exhibiting company values of Winning, Accountability, Adaptability, Creativity, Integrity.

  • Circa Home brand positioning project to engage target audience more effectively.

Marketing Manager
Feb 2013 to Apr 2014

Australian Worldwide

A start-up FMCG manufacturer with 10-15 employees.

Responsibilities

  • Create and implement the marketing strategies for 4 brands with 8 products within the healthcare and beverage categories.

  • Plan and execute campaigns, promotions and events, using a variety of media channels to launch products into the market.

  • Manage strategic alliances, including Warner Brothers Australia.

Key Achievements

  • Developed and implemented a loyalty program for a supermarket in Nauru.