Fresh Prep

Fresh Prep is a Vancouver-based meal kit delivery service. This full-funnel campaign maximised visibility through online and offline channels, ensuring top-of-mind awareness during a key customer acquisition period.

Insight

In our busy lives, the daily ‘what’s for dinner?’ question can get boring. Grocery shopping is time-consuming and at times frustrating, and often we feel like the output is just not worth the effort.

Idea

Amazing Meals Made Easy

We bring to life the everyday grocery shopping struggles. We showcase how Fresh Prep solves these pain points, effortlessly elevating every evening. Whether it’s delicious meat-free Mondays, epic taco Tuesdays, or breezy Sunday family dinners, Fresh Prep makes it easy.

Traditional Advertising

  • Out-of-home advertising utilizing digital placements to capture attention with different creative each day.

  • Radio

  • Direct mail

Digital Advertising

  • Youtube

  • Facebook/Instagram ads

  • Display

  • Influencer marketing

  • Google search

  • Organic social media

  • Two dedicated landing pages for conversion and awareness.

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